Why “Bigger” Isn’t Always Better: What 20 Years in Solar Has Taught Us.
- Jul 27
- 3 min read

There’s a common story in the solar industry
A company grows fast, raises money, opens offices in a dozen cities, hires hundreds of sales reps and then quietly folds a few years later, leaving homeowners with unanswered warranty claims and systems no one wants to service.
At Pacific Sun Technologies, we’ve watched that cycle repeat itself for two decades, and
have committed to delivering the support and Customer Service promised from day 1.
Twenty Years, One Company
We didn’t just enter the solar industry when it became trendy, we’ve been installing
systems in and around Murrieta for 20 years. That’s long enough to have seen multiple
waves of “hot” solar startups come and go. It’s long enough to have serviced our own
installs from a decade ago, and long enough to know that longevity isn’t an accident. It’s a
choice.
Every year we’ve stayed in business is another year we’re accountable for the systems
we’ve put on people’s roofs. That’s not a marketing line, it’s the reason we still answer the
phone when a customer from 2010 calls with a question.
We Own Where We Work
This year, we took a step that a lot of solar companies never get to, we bought our own
building. No more leasing, no more rent increases eating into the budget, no more
uncertainty about whether we’ll need to relocate the business next year.
Owning our premises isn’t just a real estate decision, it’s a statement about how we
operate. We’re not here to maximize short-term growth and cash out. We’re building
something that’s meant to last, brick and mortar included.
Low Overhead, Real Savings
A lot of solar companies carry the weight of large corporate offices, layers of middle
management, and sales structures built around rapid expansion. All of that overhead has to
come from somewhere, and it usually is passed on to the consumer. Because we’ve stayed
intentionally lean, our overhead costs are a fraction of what larger competitors carry. That
means, more of your investment goes into your actual system, not into supporting a bloated
company structure.
We can be flexible and responsive instead of dependent on constant new customer acquisition
just to cover inflated and unnecessary expenses. These savings are always passed through to
our customers in order to maximize their ROI.
The Team That Just Works
Here’s the number we’re proudest of: some of our installers have been with Pacific Sun
Technologies for 18 years. Not 18 months. Eighteen years.
In an industry known for high turnover, where crews change every season and quality
control suffers as a result, our team has largely stayed the same. The people who show up
at your home have likely installed hundreds, if not thousands, of systems together. They
know each other’s work, they know the local permitting offices, they know the roofs of
Murrieta.
Low staff turnover isn’t a coincidence, it’s a byproduct of a company that treats its people
well and gives them a stable place to build a career and that stability shows up directly in
the quality and consistency of every install.
What This Means for You
When you choose a solar company, you’re not just choosing a panel and an inverter,
you’re choosing who’s going to be there in year 5, year 10, year 20 when you need service,
warranty support, or just an honest answer to a question.
We’ve been that company for two decades. We own our building. Our team has stayed
together for the long haul. And our low overhead means your money goes toward your
system, not someone else’s expansion plans.
Murrieta’s solar company that’s built to last, because we already have.





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